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A E B 




NEWSLETTER 

NATIONAL ASSOCIATION OF EDUCATIONAL BROADCASTERS 


14 GREGORY HALL URBANA, ILLINOIS 


MEET YOU IN ST LOUIS! 

Time is drawing near for the NAEB’s 33rd Annual 
Convention to be held October 29 through November 
1 at the Statler Hotel in St. Louis. 

The bustling activities and’ tireless efforts of those 
entrusted with program arrangements are presently 
paying off in the emergence of a fun and excitement- 
packed program schedule that is sure to please even 
the most discriminating conventioner. 

However, if you haven’t had an opportunity to 
take a look at the program, and if you are 
still undecided whether you should attend, here is a 
description of what St. Louis holds in store for you. 
Judge for yourself whether you can afford to miss it. 

First Day — VISITS TO GRANT'S FARM 
AND ST. LOUIS EDUCATIONAL STATIONS 

Following registration, beginning, Tuesday morn¬ 
ing and special meetings of NAEB committees and 
Board, buses will leave for Grant’s Farm, estate of 
Mrs. August A. Busch Sr., for a three-hour visit. 

The 275-acre tract, which embraces land formerly 
farmed by the famous Ulysses S. Grant, contains a 
number of noteworthy attractions including a cabin 
built by Grant, a Bauernhof (farm yard) modeled 
after the central building of European estates and a 
miniature zoo with a honest-to-goodness elephant. 

Visitors will be transported to each of these points 
by miniature sight-seeing trains with a seating capa¬ 
city of 58 each. 

While on the farm, registered visitors will be serv¬ 
ed a luncheon through the courtesy of Anheuser- 
Busch, Inc., which maintains and operates the farm as 
a public service. 

The buses will leave Grant’s Farm at 2:30 p. m. to 
take visitors on a tour of the St. Louis educational 
stations KETC and KSLIL By 4:30 visitors will re¬ 
turn to the Statler where the remaining hours until 
the 8 p. m. General Session will be taken up by com¬ 
mittee meetings. 


NAEB Newsletter 
Vol. XXII, No. 10 
October, 1957 

NAEB Newsletter, a monthly publication issued by the 
National Association of Educational Broadcasters, 14 Gregory 
Hall, Urbana, III. $5 a year, edited by Hans J. Massaquoi. 


The General Session of the day, presided over by 
President Burton Paulu, will feature welcoming re¬ 
marks by Mayor Raymond R. Tucker of St. Louis; 
Dr. Philip J. Hickey, president of the American Assn, 
of School Administrators; and Raymond Wittcoff, 
chairman of the St. Louis Educational Television 
Commission. 

The session will include an address by Dr. Harold 
C. Hand, University of Illinois professor of education, 
who will speak on the subject “The Process of Change 
in Public Education.” 

An informal get-together at 9:30, for which a 
number of St. Louis commercial stations will furnish 
refreshments, will bring the first Convention day to 
a close. 

Second Day — NAEB LUNCHEON AND NBC BANQUET 

An NAEB noon luncheon in the Statler’s im¬ 
pressive Missouri Room and a banquet at which the 
NBC will be host to the NAEB, will highlight the 
second Convention day. 

During the luncheon the focus will be on speaker 
George R. Town, director of the Television Alloca¬ 
tions Study Organization. Program arrangements for 
the NBC banquet are still in progress at the time of 
this writing, but tentative plans point toward grand 
entertainment replete with music and speaker. 

Preceding the two events are a morning session 
for members only, which will be devoted exclusively 
to Association business, and a period during which a 
number of study groups will hold individual sessions 
until noon. 


1 













Dr. Philip J. Hickey 


“From Where We Sit” is 
the theme for the 2 p.m. 
General Session at which a 
group of distinguished edu¬ 
cators will present their 
views on educational 
broadcasting. The group 
will include AASAD Presi¬ 
dent Hickey; Paul C. 
Reinert, S. J., president of 
St. Louis University; How¬ 
ard Johnson, director of 
adult education, Denver Public Schools; Virgil Rogers, 
dean of the School of Education, Syracuse University; 
and Robert S. Gilchrist, 
superintendent of schools, 

University City, Mo., and 
past president of the 
ASCD. Dr. Kenneth Bart¬ 
lett, vice president of 
Syracuse University and 
director of radio and tele¬ 
vision there will moderate 
the discussion that follows. 

Third Day — NAEB ANNUAL 
BANQUET: UN GUEST 

SPEAKER-ONE HOUR Tor 

FLOOR SHOW , . 

The Convention will reach its climax with the 

NAEB banquet at 6:30 p. m. on Thursday with two 


attractions competing for first place. 


The first attraction is an address by a disting¬ 
uished foreign visitor, Tor Gjesdal, director of 
UNESCO’s Department of Mass Communication in 
Paris. A glance at Mr. Gjesdal’s outstanding career 
seems ample assurance for a thoroughly enjoyable 
and enlightening speech. 

Born at Dyvaag, Norway, in 1909, he studied law 
at the University of Oslo, and journalism in Sweden 
and the United Kingdom. From 1922 to 1940 he was 
a reporter, and a foreign and war correspondent in 
Western and Eastern Europe, North Africa, the Mid¬ 
dle and Far East and Indonesia for Norwegian news¬ 
papers. In 1940 he held the post of press officer of 
the Norwegian Army High Command, and from 
1940 to 1941 he served as press attache with the 
Norwegian Legation in Washington. He then became 
director of the Norwegian Information Service in 
London, a post he held until 1945. Until his UNESCO 
appointment in 1955, he was principal director and 
later deputy under-secretary of the UN Department 
of Public Information in New York. 


The banquet will reach its finale with a one-hour 
floor show crowded with light-hearted entertainment. 
Through satires, spoofs and take-offs, the show will 


depict educational broadcasting’s history with par¬ 
ticular stress on its comical aspects. Presently, sta¬ 
tion managers are being alerted by William G. Harley __ 

of WHA-TV, who is producing the show, to submit 
further suggestions on possible talent, material and 
ideas to be used in the show. 

During the banquet, deserving members and or¬ 
ganizations will be honored with NAEB awards and 
citations. 

“Broadcasting for World Understanding” will be 
the subject of discussion during the Thursday morn¬ 
ing session. The discussion, chaired by Seymour Sie¬ 
gel, director of WNYC, will be enlivened by reports 
from Dr. Keith Engar, 1956 Fulbright Fellow; Ray¬ 
mond Hurlbert, Alabama Educational Television 
Commission; Miss Gertrude McCance, supervisor of 
school broadcasts, Department of Education, Winni¬ 
peg, Canada; Chloe Fox, executive director, Broad¬ 
casting Foundation of America; and Edwin Randall, 
American Friends Service Committee, Philadelphia. 

At the 2 p. m. General Session Harold McCarty, 
director of radio-TV education, University of Wis¬ 
consin, will take up the “Coordinate Uses of Radio 
and Television.” 

Fourth Day — ELECTION OF NAEB OFFICERS 

The convention’s closing 
day, Friday November 1, 
will open with a morning 
General Session at which 
Dr. Harry K. Newburn, 
president of the ETRC; 

Ralph Steetle, executive 
director of the Joint Coun¬ 
cil on Educational Televi¬ 
sion; and Miss Wanda B. 
Mitchell, teacher of the 
Evanston (Ill.) Township 
High School, will discuss pertinent educational prob¬ 
lems in connection with broadcasting. The remain¬ 
ing hours until adjournment at noon will be allotted 
to Association business and the election of NAEB 
officers. 

* * * 

The foregoing outline of 
convention plans should be 
sufficient to convince any 
skeptics that no pains are 
being spared to make this 
Convention one of the 
most memorable and fruit¬ 
ful meetings of educational 
broadcasters in NAEB his¬ 
tory. So don’t hesitate! 

Make your Convention re¬ 
servations now! 



Miss Gertrude McCance 



Dr. Harold C. Hand 


2 


NEWSLETTER 





MESSAGE FROM THE PRESIDENT 

—Burton Paulu 

Vacations are over, and it’s time to go back to work. 
I hope you had as enjoyable a vacation as I did; if so, 
then you too are returning to the office with increased 
enthusiasm and zeal. 

For three weeks in August, the Paulus (children, 
Sarah (10), Nancy (7) and Tommy (5); mother, 
Frances; and father, Burton), took a 4200 mile drive 
from Minneapolis to Oregon and back. We saw the 
South Dakota Badlands, the Black Hills, the Big¬ 
horn Mountains, Yellowstone Park, and the Grand 
Tetons. Then, after an enjoyable six days at an Ore¬ 
gon ranch, we returned via Glacier Park. 

This was my third visit to these places, and my 
wife’s second. Yet we enjoyed them more than ever 
before. Maybe this was because we’ve seen enough 
other things to realize how significant and impressive 
these really are. Certainly one factor, though, was the 
enthusiasm of the children, to whom it was all new. 
For them, the 80 bears counted in Yellowstone Park 
were a great experience; for Frances and me, watching 
them count the bears was the big thing. Surely we 
shall long remember the return trip, on which we 
cooked out and lived in a tent during six of our seven 
nights on the road (it was too cold and rainy the 
seventh night to attempt it). This does not make for 
fast traveling; but if the weather is good, it is an en¬ 
joyable way to go on vacation with a family. 

Ten days after returning to the office, I attended 
a seminar on instructional television, held in Washing¬ 
ton, D. C., September 9 through 13, under the 
auspices of the Division of Audio-Visual Instruction 
of the National Education Association. Funds were 
supplied by the Fund for the Advancement of Educa¬ 
tion. There were twenty-five participants from all 
parts of the country, representing school administra¬ 
tors, curriculum specialists, teachers and audio-visual 
experts, as well as a few people active in NAEB, in¬ 
cluding Elizabeth Golterman, Clair Tettemer, I. Keith 
Tyler and Armand Hunter. 

This was a very good meeting. We of NAEB are 
doing our best to draw in more and more people from 
related fields. It was interesting, therefore, to take 
part in discussions oriented around the interests of 
these other groups. 

September 15 was dedication day for the Twin 
Cities Area Educational Television Corporation’s new 
station, KTCA-TV (needless to say, an NAEB 
member). As NAEB president, I contributed a two 
minute greeting (John Schwarzwalder, KTCA-TV 
director, was very insistent that only Dr. Clarence 


Faust talk more than that!) The Minneapolis public 
schools, the St. Paul public schools and the University 
of Minnesota are the major contributors. Since the 
University programs the periods from 9:00 to 10:00 
p. m., Monday through Friday, the week of Septem¬ 
ber 16-20, therefore, was another busy one. 

Before we gather in St. Louis, I shall go to Colum¬ 
bus for a meeting of the advisory committee to the 
Institute for Education by Radio-Television; to 
Washington for a session of the executive committee 
of the Joint Council on Educational Television; and to 
State College Pennsylvania for a meeting on television 
courses for credit, to be held under the auspices of 
the American Council for Education. 

As I have written before, the president of NAEB 
leads a busy life! Yet it is a rewarding one, because of 
the work he does and the people he works with. But 
the really high point of any NAEB president’s year 
is the annual convention. So, I hope to see you in St. 
Louis on October 29, 30 and 31 and November 1. 


NAEB NOMINATING 
COMMITTEE APPOINTED 

President Burton Paulu has announced the 
appointment of eight members to the committee 
which will make nominations for the four national 
NAEB offices ( president, vice president, secretary 
and treasurer ) during the convention in St. Louis. 
They are Richard B. Hull, chairman; Miss Martha 
Gable; Howard L. Johnson; Harry Lamb; H. B. 
McCarty; James S. Miles; James Robertson; and 
Edward Wegener. 


MEMO FROM THE EXECUTIVE DIRECTOR 

—Harry Skornia 

Since this is Convention month, and we shall be re¬ 
porting to the membership in person at that time, 
our report this month will be very brief. As a result 
I’m devoting most of this column to the discussion of 
two matters which, we trust, will be of interest to 
many of you - Fulbright Scholarships and the 
UNESCO National Commission 6th Annual Con¬ 
ference. But first . . . 

My participation in the All Alaska Workers Con¬ 
ference (Board of National Missions, Presbyterian 
Church) was, I believe, useful to NAEB and general 
educational broadcasting objectives. Copies of my 
addresses are being distributed by the Board to those 


OCTOBER, 1957 


3 




interested. Enthusiasm was high for the NAEB 
tapes I played for them, and for the ETV kines¬ 
copes we showed and discussed. Our “Ways of Man¬ 
kind” and other series have been a great success in 
Alaska, and I believe increased use of our materials 
will result from this recent Conference. 

We urge all who can to attend the Convention. 
That’s where and when decisions are made which 
determine the directions of the NAEB. It is a res¬ 
ponsibility as well as a privilege to attend and parti¬ 
cipate. I hope we may see all at St. Louis October 29 
to November 1. Further details on the Convention 
are discussed in the lead article of this issue. 

FULBRIGHT SCHOLARSHIPS AVAILABLE 

Individuals interested in study, lectureships or re¬ 
search under the Fulbright program are urged to 
apply for the 1958-59 academic year. 

The NAEB and Educational Broadcasting espec¬ 
ially need representation in Italy (first priority), 
France and England, to keep open channels already 
established, and to capitalize on the fine ground¬ 
work laid by Fulbright predecessors of the NAEB m 
those countries in past years. Persons interested m 
comparable broadcast assignments in Germany as 
well should not hesitate to apply. In many cases the 
presence of applications, and the quality of the pro¬ 
jects proposed and the individuals applying may 
help create or influence the creation of openings not 
listed in advance. 

Even though not all such applications can be filled, 
there is much to be gained and little to be lost by 
trying — if you are, or have on your staffs, qualified 
individuals with projects which such study might 
bring to fruition. In some cases such projects may 
have educational or journalistic ramifications other 
than merely broadcasting-centered interests. Those 
who qualify in broadcast-related areas of value to 
the NAEB are designated NAEB representatives. 
These credentials have been of considerable value to 
previous scholars in their contacts with European 
broadcasting organizations. 

Before applying, it would be well to secure infor¬ 
mation from the Institute of International Education 
(1 East 67th St., New York 21, N. Y.) or the Con¬ 
ference Board of Associated Research Councils (2101 
Constitution Ave., N. W., Washington 25, D. C.) so 
your broadcast project may be related to currently 
emphasized areas (workers’ education, research, 
social work, social sciences, the arts, the humanities 
etc.) 


UNESCO NATIONAL COMMISSION 
6TH ANNUAL CONFERENCE 

The U. S. National Commission for UNESCO 
is holding its sixth National Conference in San 
Francisco November 6 to 9, 1957. The program theme 
will be “Asia and' the U. S.: What the American 
Citizen Can Do to Promote Mutual Understanding 
and Cooperation.” 

Two NAEB individuals active in UNESCO Na¬ 
tional Commission affairs in recent years are Richard 
B. Hull and yours truly. The latter is a member of 
the Planning Committee of this year’s conference. 

Two West Coast NAEBers will also be participat¬ 
ing in the Conference on behalf of the NAEB: Dr. 
Kenneth Harwood, Director of Telecommunications 
at USC, and Mr. James Day, Director of San 
Francisco’s widely recognized ETV Station, KQED. 

The importance of Asia in the current develop¬ 
ment of world affairs has become widely recognized, 
and the need for greater understanding, if friendly 
relations are to prevail, is becoming increasingly 
obvious. 

Speakers at the Sixth Conference will include 
Under-Secretary of State Christian A. Herter, 
UNESCO Director General Luther Evans, and 
outstanding national leaders from many of the Asian 
Nations. 

The UNESCO National Commission, of which 
Hull and I are members, is composed of 100 members, 
appointed by the Secretary of State. 

Its functions are 1) to serve in an advisory capa¬ 
city to the U. S. Government in matter relating to 
UNESCO and 2) to serve as a liaison agent between 
the American people (and particularly educational 
and other organizations from which the members are 
selected) and UNESCO. Sixty of the one hundred 
members are selected from national voluntary or¬ 
ganizations like the NAEB. The other forty are 
named as individuals: 10 from the federal govern¬ 
ment; 15 from state and local governmental organi¬ 
zations and institutions; and 15 at large. 

If the “feedback” which the National Commission 
exists to serve is to be effective, it is essential that the 
constituencies be kept informed by their representa¬ 
tives of UNESCO developments. It is also essential 
that ideas and' suggestions regarding UNESCO be 
passed on by members through their representatives. 
I therefore shall be glad to receive from any of you 
problems or reactions that should' be passed on to the 
National Commission. 

—NAEB— 


NEWSLETTER 





NETWORK NEWS 


—Bob Underwood 

I am looking forward to the Convention this month 
with great anticipation since it will provide an op¬ 
portunity for me to meet with many of you to discuss 
common problems plus presenting the opportunity 
for a pleasant social visit in good old St. Louis. 

As I understand it, there will be two days by 
which we may meet to conduct such discussions. Dur¬ 
ing the first business meeting of the Convention, the 
annual network report will be presented. If at that 
time anyone has either a question or a comment or a 
constructive criticism regarding the network service, 
that is the time for him to stand up and speak out. 
Frankly, I hope some people do stand up and offer 
some comments regarding the service we have been 
trying to provide over the years. We can’t give you 
what you want unless we know what it is. I’ll do my 
best to answer your questions, and if I don’t know 
the answer. I’ll try very hard to find it. 

The other way by which we meet is informally. 
Please feel free to aproach me at any time, even if it's 
just to say hello. The Convention isn’t all business. 

The 4th quarter, 1957, programs are now being 
distributed, and we wish to take this opportunity to 
thank all stations for getting their orders in before 
the deadline date. This type of cooperation really 
helps us to work efficiently in your behalf. 

Now in preparation is the offering for the 1st 
quarter of 1958. This offering will appear earlier than 
usual due to the fact that my vacation and the rush 
of pre-convention activities make it imperative that 
the offering be done now; otherwise it would appear 
after the Convention, and that would be much too 
late. This is an offering containing many new series 
including grant series on the American theater today, 
mental health and aspects of eurrent penal systems. 
We believe you’ll find these and all of the other series 
in the offering of interest. 

We are prepared to receive all of the 1958 in-school 
orders, so those of you who have not done so please 
send in your order before the appointed deadline date, 
November 4. 

See you all in St. Louis! 


BOX SCORE 





Total FM stations - 

3113 

(includes 

138 

non-commercial) 

Total AM stations - 

668 

(includes 

37 

non-commercial) 

Total TV stations - 

555 

(includes 

27 

non-commercial) 


PLACEMENT SUPPLEMENT 

October I - Young psychologist, Ph. D., with skill in writing, as 
well as interest in problems involved in promoting bet¬ 
ter standards in mass communication field, desires 
position in which he may contribute talent while learn¬ 
ing practical aspects of production and programming. 
Prefers East or West Coast. Salary open. 


NEW EDUCATIONAL 
BROADCASTING DEVELOPMENTS 

Two stations, KTCA-TV, St. Paul-Minneapolis, 
and WHYY-TV, Philadelphia, which opened’ their 
regular broadcasting schedules Sept. 16, have brought 
the number of ETV stations now operating in the 
country to 27. 

KTCA-TV, intended for use by the Twin Cities’ 
public school systems, local civic groups, the state’s 
14 private colleges and the University of Minnesota, 
will operate about 40 hours weekly. 

WHYY-TV, which is owned by a corporation con¬ 
sisting of local educational and cultural institutions, 
had been delayed one year by financial difficulties 
before it could go on the air. 

^ Activation of two new ETV stations at Florida 
State University, Talahassee, and the University of 
Florida, Gainesville, has been approved' by respective 
state and’ school authorities. 

Approval of the two stations paves the way to a 
proposed microwave network that will link univer¬ 
sities, junior colleges and eventually high schools of 
the state. 

Florida State University’s FM radio station 
WFSU will increase the power of its transmitter from 
TO to-1,TOO watts, Raymond D. Cheydleur, manager 
of the station, announced. The power boost, estimated 
to cost about $10,000, is expected to extend the 
station’s signal radius to 40 miles from the campus. 

^ FCC Examiner Millard F. French has recom¬ 
mended that Texas Technological College at Lub¬ 
bock be authorized to operate an ETV station on 
Channel 5. TTC plans to build its station with public 
donations, which will include about $30,000 from 
each of the two Lubbock commercial stations KCBD- 
TV and KDUB-TV. 

y The Kewanee (Ill.) Board of Education has 
applied for an FCC permit for operation of a 
noncommercial educational FM radio station. 

—N A E B— 


OCTOBER, 1957 


5 






Delegates who attended the ETV Management Seminar at Allerton House near Monticello. III., from Aug. 20 through 25. Left to 
right (front row): Roy Barthold, KUHT; Gordon Canterbury, KLSE; Jack McBride, KUON-TV; Hartford Gunn, WGBH-TV; E. A. Hungerford, 
META; Harry Skornia, NAEB; Harold Hill, NAEB; Loren Stone, KCTS; Gerard Appy, WGTV; Ray Hurlbert, Ala. ETV Commission; (second 
row): Harry Lamb, Toledo ETV Commission; Haskell Boyter, WETV; Earl Wynn, WUNC-TV; John Dunn, KETA; Armand Hunter, WKAR-TV; 
Henry Chedeayne, KETC; Frank Schooley, WILL-TV; Paul Taff, WMVS; William K. Cumming, WJCT; (third row): William Murphy, WTVS; 
William Ewing, WOSU-TV; Richard Rider, WILL-TV; John Schwarzwald er, KTCA; John Taylor, WTTW; David Stewart, JCET; James Day, 
KQED; Howard Jonson, KRMA-TV; James Robertson, WTTW; Allen Brown, META; George Hall, ETRC; William Harley, WHA-TV; H. M. 
Martin, WKNO-TV; George Arms, KETC. 


FERTILE GROUND FOR 
EDUCATIONAL BROADCASTERS 

Two striking examples of how radio can extend its 
community services are cited by the NARTB’s weekly 
publication Highlights. In an article “How Radio 
Welcomes the Newcomer,” (Sept. 9, 1957) Highlights 
shows how radio can be a valuable aid to foreigners 
and citizens, moving into new communities, in adjust¬ 
ing them to their new environments and in giving 
them a sense of belonging. 

As typical of the many stations which take ad¬ 
vantage of the fact that radio is often the new resi¬ 
dent’s first contact with his new community, the 
article lists WLEC, Sandusky, Ohio. Each new 
family in that community receives upon arrival a per¬ 
sonal welcome letter from the station containing an 
invitation to listen to the station’s news of community 
activities and to its entertainment. 

The second example mentioned is Chicago where 
the Mayor’s Committee on New Residents reaches 
immigrants and migrants through radio disk jockeys 
specializing in the music of each group. Besides their 

6 


musical fare, the disk jockeys offer information on 
problems ranging from how to obtain polio vaccina¬ 
tions to how to avoid exploitation by confidence men. 

Both examples suggest vast opportunities for sim¬ 
ilar services by educational radio and TV stations. 

BIDS FOR REGIONAL FUNDS INVITED 

In a recent letter to all regional directors, Executive 
Director Harry Skornia, with the agreement of Presi¬ 
dent Burton Paulu, has invited interested Regions to 
submit bids for the greater part of $1,500 available 
for Regional Conferences this year. 

A portion of the funds will be used at Head¬ 
quarters to cover administrative expenses, leaving 
approximately $1,350 to pay for one meeting or $650 
per Region should two conferences be held. 

The bids, the letter explains, “should point out the 
needs (a possible special timing justification) of each 
Region, and indicate assurance that such a conference 
would be definitely held, well-attended and bene¬ 
ficial.” 

Regional directors were asked to address their 
NEWSLETTER 





bids to President Paulu with a copy to Dr. Skornia, 
and to submit them by Nov. 4, to enable Board action 
by Nov. 15. 

Wayne Coy Dies Of Heart Attack 

We deeply deplore the passing of a long-time 
friend and promoter of educational TV and radio, 
Wayne Coy, 53, president of WFBM Broadcasting, 
Inc. 

Mr. Coy, who died on Sept. 24, a few hours after 
being stricken by a heart attack during a reception 
at the Indianapolis Athletic Club, was a former chair¬ 
man of the FCC and a special aid to President Roos¬ 
evelt. In 1952 he left the government to become 
president and manager of KOB and KOB-TV, Al- 
querque, N. M., owned by Time, Inc. He returned 
to his native Indiana as president of WFBM when 
Time acquired the broadcasting company early this 
year. 


NEWS OF MEMBERS 

GENERAL 

The largest number of weekly pupil viewers of in¬ 
school TV in any community in the country is claimed 
by Philadelphia. According to a survey of pupil audi¬ 
ences from Oct. 1, 1956, to June 1, 1957, conducted 
by the Philadelphia Public Schools’ Division of Radio- 
TV, 160,000 pupils per week view the in-school tele¬ 
casts while 410,000 pupils utilize the radio broad¬ 
casts. 

^ The completion of its production center in the 
Carnegie Endowment Bldg. 345 East 46th Street, 
has been announced by META. The center is New 
York City’s only TV facility devoted exclusively to 
the production of noncommercial programs for the 
metropolitan area. 

In its new studio, META, a non-profit organiza¬ 
tion dedicated to furnishing a cultural-informational- 
educational TV service for the community, will pro¬ 
duce both live and recorded programs for presenta¬ 
tion over existing local stations and' for distribution 
to other ETV stations across the country. 

The center was made possible by grants from the 
New York Foundation, Avalon Foundation, Fund for 
Adult Education, Rockefeller Brothers Foundation, 
Old Dominion Foundation and the Carnegie Endow¬ 
ment for International Peace. 

► To extend the effective range of educational sta¬ 
tion WUNC-TV, Chapel Hill, N. C., three North 
Carolina stations WSOC-TV, Charlotte, WLOS-TV, 
Ashville, and WUNC-TV, Chapel Hill, have joined to 


relay the latter station’s signal, Harold Essex, vice 
president-general manager of WSJS-TV, Winston- 
Salem has announced. He said the new arrangement 
will provide a nearly statewide network. 

PERSONNEL 

Miss Judith Waller, NBC’s director of education and 
public affairs, will be among 10 prominent persons to 
serve as judges in the 1957 Grocery Manufacturers 
of America Life Line American Trophy Awards Com¬ 
petition. 

► The judges, including William R. Hearst 
Jr. Hearst Newspapers; Andrew Heiskell, publisher of 
Life Magazine; and Ivy Baker Priest, U. S. treasurer, 
will select one newspaper food editor and one radio 
food editor to receive a trophy for outstanding food 
reporting as a public service to U. S. homemakers. 

The awards will be made Nov. 11-13 at the Wal¬ 
dorf-Astoria in New York City. 

^ The University of Alabama has announced the ap¬ 
pointment of Walter Heeb Jr., and Carlos R. Beisang 
to its broadcasting staff. Heeb, a former staff di¬ 
rector for WBIR-TV in Knoxville, Tenn., was named 
producer-director for the University TV studios. Bei¬ 
sang, who just completed his work in the UA Depart¬ 
ment of Radio and TV, is the new traffic manager for 
WUOA-FM. 

► Dr. Erling S. Jorgensen, formerly on the faculty of 
Michigan State University, has joined the University 
of Montana staff as acting director of the school’s 
radio and TV studios and associate professor of 
journalism, responsible for the radio and TV teach¬ 
ing program. 

► The appointment of two men to major staff posi¬ 
tions was announced by Dr. Sydney W. Head, chair¬ 
man of the University of Miami’s (Florida) Radio- 
TV-Film department. 

Shannon R. Wallace, former WTJV, Miami, pro¬ 
ducer-director, will instruct advanced students of TV 
ana supervise production as associate professor. 
Wilson P. Griffith, also from WTVJ, will be producer- 
director and teach TV production and direction tech¬ 
niques. 

► Civic leader Philip S. Boone and Dr. Glenn S. 
Dumke, president of San Francisco State College, 
have been named new directors of the Bay Area 
Educational Television Assn, at the organization’s 
meeting of the board of directors. 

► Veteran NAEBer Waldo Abbot has been awarded 
an honorary lifetime membership in the Michigan 
Assn, of Radio and Television Broadcasters. The 
award was made in recognition of Abbot’s pioneering 
work in college broadcasting. He celebrated his 69th 
birthday on Sept. 13. 


OCTOBER, 1957 


7 



y Seymour N. Siegel, director of WNYC, New York 
City, has left for the Prix Italia meetings in Taormina, 
Italy. While abroad, he expects to make a flying 
trip to Israel and Turkey and also to visit the BBC 
in London on his way back. 

y Miss Marguerite Fleming, manager of radio sta¬ 
tion KSLH, St. Louis Public Schools, aided by mem¬ 
bers of her staff, conducted a radio workshop at North 
High School, Evansville, Ind., on Sept. 19. The work¬ 
shop was sponsored by the Evansville Teachers Assn. 
y Mrs. Harriet Davis Dry den has resigned her posi¬ 
tion as META’s program supervisor, according to Dr. 
Alan Willard Brown, president of the organization. 

For the past ten years Mrs. Dry den has been as¬ 
sociated with public service broadcasting at NBC, 
CBS and the Ford Foundation. 

y Two new radio-TV instructors have been ap¬ 
pointed to the faculty of New York University’s Di¬ 
vision of General Education, Dean Paul A. McGhee 
has announced. 

Randy Kraft, free-lance TV and radio announcer, 
and Donald Collins, chief engineer for META, will 
instruct during the fall semester in the Division’s TV- 
radio curriculum. 

PROGRAMS 

► The “Minnesota Private College Hour,” which in¬ 
itiated its first telecast on KTCA-TV, Minneapolis- 
St. Paul, on Sept. 16, will offer seven credit courses 
'during the current academic year. 

Of the 14 private colleges which participate in the 
project, several combined their efforts for the pro¬ 
duction of educational program series. 

The “Minnesota Private College Hour” may be 
viewed from 8 to 9 p.m. Mondays through Fridays 
over channel 2. 

► Seven-hundred students in 22 Nebraska high 
schools will receive their instruction this year by TV 
from the University of Nebraska’s educational sta¬ 
tion KUON-TV. The figures indicate a sharp rise 
in Nebraska’s ETV activity over last year when only 
six high schools used the University’s TV instruction 
for 125 algebra students. 

The boom in Nebraska’s TV teaching, according to 
Dr. K. O. Broady, University of Nebraska Extension 
Division director and chairman of the Nebraska Ed¬ 
ucation Television Committee, is stimulated by the 
success of last year’s TV teaching, the teacher short¬ 
age and by the fact that the Nebraska plan combines 
TV and correspondence class methods. This combina¬ 
tion, Dr. Broady holds, gave rise to a $115,000 grant 
from the Fund for the Advancement of Education to 
insure the operation of this year’s Nebraska project. 


y “Fundamental Economics, a round-table study, is 
a new TV series on the Windy City’s WTTW-Channel 
11, combining the uses of TV with direct in-plant 
training conferences. Each of the 10 TV sessions, 20 
minutes in length, will immediately precede longer 
conferences taking place in industrial and business 
organizations all over the Chicago area. 

The series is produced by WTTW in cooperation 
with the Commerce and Industry Division of the 
Henry George School of Social Science and partici¬ 
pating Chicagoland companies. 

y The ETRC has distributed to its affiliated stations 
a series of 48 kinescoped programs entitled “French 
Through Television.” The programs, which were 
aired live earlier this year over educational station 
WGBH-TV, Boston, make up an introductory course 
in French. At least 23 communities around the coun¬ 
try will have an opportunity to view the lessons this 
fall. 

y “Problems of Everyday Living” is a META-pro- 
duced series of TV programs which can presently be 
viewed over WPIX, New York City, on Mondays, 
Wednesdays and Fridays from 11:30 to noon. 

The series, termed by a META spokesman “a 
major educational project in community mental 
health,” is designed primarily for women who make 
up the largest TV daytime audience. Without pre¬ 
tending to be a panacea for the vast emotional stres¬ 
ses of our times, the programs bring to the open many 
of the anxiety-provoking questions of normal every¬ 
day living. 

y The University of Alabama expects to bustle with 
TV activity during the coming year. Thirty live pro¬ 
grams and 20 film programs are scheduled for weekly 
production. 

For in-school viewing throughout the state, the 
University will televise complete courses in high 
school Spanish and chemistry as well as eight enrich¬ 
ment courses in eight other subjects. 

To adult evening viewers, cultural and informa¬ 
tional programs will be presented’. 

All University of Alabama programs are televised 
simultaneously on educational channels 2, Andalusia; 
10, Birmingham; and 7 Munford. They can be viewed 
by about 75 per cent of the state’s set owners. 
y To help encourage young people to enter careers 
in science, New York University in cooperation with 
the NBC is presenting a weekly TV science series en¬ 
titled “Watch Mr. Wizard.” 

Dr. Morris H. Shamos, chairman of NYU’s 
Physics Department, serves as advisor to the pro¬ 
gram’s host and creator, Don Herbert. Producer of 
the program is Jules Power. 

“Watch Mr. Wizard” is designed to present science 


8 


NEWSLETTER 



in an exciting and entertaining manner. The program, 
which in 1953 won the Peabody Award as the best 
network program for children and youth, has been 
seen regularly on the NBC network for six consecutive 
years. 

^ Experiments in the TV-teaching of foreign lang¬ 
uages to Detroit school children started last month. 
Detroit Superintendent of Schools Samuel Brownell, 
one of the nation’s leading proponents of teaching 
foreign languages to American school children, said 
the TV instruction will supplement work now being 
carried on in Detroit. 

^ Five new series of live national TV programs will 
be broadcast over the nation’s educational TV net¬ 
work beginning Oct. 29 as a part of the joint project 
by the ETRC and the NBC. 

Inauguration of the fall programs will constitute 
the second part of an effort by the two organizations 
to connect the non-commercial ETV stations in a live 
network. The first part of the project was conducted 
earlier this year. 

The commercial network and the ETRC are shar¬ 
ing costs of approximately $700,000 to carry out both 
the spring and fall series. 

► With 30 hours of programs each week, WCET, 
Cincinnati, has doubled its program schedule over 
last year, Uberto T. Neely, general manager of the 
station announced. WCET, the nation’s first licensed 
ETV station, is entering its fourth year of telecasting. 

► An eight-program series of tape on the influence of 
Freud in modern America, partially financed by a 
$5,200 NAEB grant, will be broadcast for seven suc¬ 
cessive Thursday nights by the San Bernardino Val¬ 
ley College’s Community Education Division begin¬ 
ning Oct. 3. 

Speaking for the president of Valley College, Dr. 
John L. Lounsbury, and for CED Director Lawrence 
K. McLaughlin, Rex Gunn, public information di¬ 
rector of the College, expressed appreciation for “the 
part that the NAEB has played in Lacking the CED 
projects.” 

During the past five years, the CED projects, a 
permanent part of the College, has given people in 
the San Bernardino Valley a chance to talk back to 
the school’s station, KVCR. Following the broadcast 
of programs, several groups, numbering from 6 to 20 
persons each, discuss the subjects in their homes. 
Questions which arise from these discussions are tele¬ 
phoned to the station where a panel attempts to pro¬ 
vide the answers at a subsequent live broadcast. 

On Sept. 23, KSLH, the St. Louis Board of Educa¬ 
tion FM radio station, returned to the air for its 
eighth year of broadcasting. Although planned 
primarily for use in kindergarten through college 
classes, KSLH programs are not limited to student 


audiences. Special late afternoon broadcasts are of 
interest to adults as well. 

This semester KSLH intends to broadcast 52 dif¬ 
ferent program series — 30 for elementary school, 8 
for high school and 14 for college. Most of these will 
be produced by the station, to fit classroom needs. 
Also included in the series are offerings from the 
NAEB. 

^ A Television study of the executive branch of the 
government to be presented over the country’s ETV 
stations beginning Oct. 28, was announced by Robert 
Sarnoff, president of NBC. He said the government 
study will be one of five new series of live TV pro¬ 
grams launched by NBC in cooperation with the 
ETRC at Ann Arbor, Mich. 

The government study will consist of behind-the- 
scene camera recordings of operations in federal 
agencies in Washington. 

For his part in furthering the project, Sarnoff re¬ 
ceived the American Legion’s Americanism Award at 
the Legion’s 39th Annual National Convention. 


AT PRESS TIME 

A few moments before the deadline of this News¬ 
letter we received notice that Commissioner 
Richard A. Mack of the FCC has kindly consented 
to speak at the NAEB Annual Banquet Thursday, 
Oct. 31, during the Convention in St. Louis. His 
address will be in addition to that of Tor Gjesdal, 
referred to on page two of this issue. 


TV LITERATURE 

The growing importance of educational television and 
the public’s increasing awareness of ETV as a pos¬ 
sible solution to the nation’s mounting shortage of 
qualified teachers is apparent from the amount of 
space devoted to the subject in two recent issues of 
Saturday Review. 

“The Schools of Tomorrow” by Carl Bakal (SR 
Aug. 24) and “Educational TV: Teacher’s Friend” by 
John K. Weiss (SR Sept. 14) are articles which in 
detail describe ETV’s present status as well as its 
great potential as a key intruction device. 

But even more eloquent than these two articles are 
the comments which they provoked and which Satur¬ 
day Review published in subsequent editions under 
“Letters to the Editor.” The greater number of these 
comments indicate clearly the rocky road which lies 
before ETV and the extent of the resistance which it 
will have to overcome before it can take its place as 
an established institution throughout the nation’s 
school systems. 


OCTOBER, 1957 


9 




ETV FOR PRISON AND 
REFORMATORY INMATES 

Fifty Stateville (Ill.) prisoners and 20 inmates of the 
Illinois State Reformatory for Women at Dwight 
have enrolled in the Chicago City Junior College’s 
TV offering on WTTW, according to Stateville War¬ 
den Joseph Ragen and Reformatory Superintendent 
Ruth Biedermann. 

The 50 men receive their TV instruction in a 
Stateville High School classroom under the super¬ 
vision of its director, Harry Givens. Afternoon study¬ 
ing is done in the TV classroom and evening study¬ 
ing in the cell blocks. The Stateville Library pro¬ 
vides the necessary text and reference books. As¬ 
signments and the grading of exams are handled by 
the regular CCJC staff via mail. 

Courses offered to prisoners are identical to those 
offered to “regular” TV students. First semester 
studies include English, biology, physical science and 
humanities. Upon successful completion of 64 sem¬ 
ester hours, an Associate of Arts degree will be 
awarded. 

The experiment, according to Ragen, is aimed pri- 
arily at determining how to use TV in the educational 
program at Stateville. If successful, it may be ex¬ 
panded in the future to include a greater number of 
men. 

The program for the 20 inmates of the Dwight Re¬ 
formatory for Women is believed by Clifford G. 
Erickson, CCJC’s head of TV education, to be the 
first college TV program offered to women reform¬ 
atory inmates. 

Superintendent Biedermann, while terming edu¬ 
cation as “an important part of our rehabilitation 
program,” hailed the TV project as an opportunity 
for inmates who completed high school to begin their 
college work. 

Both male and female inmates whose last address 
was Chicago are exempted from tuition payment, ac¬ 
cording to a ruling by Frank R. Schneberger, attorney 
for the Chicago Board of Education. 

—N A E B— 

Documentary reports for possible use in radio 
broadcasts on the background, process and results 
of the Hungarian revolution have been collected and 
are presently published by two eye-witnesses, Josef 
G. Farkas, a native of Hungary, and Diether Gross- 
herr of Germany. 

The collected material will be available in the 
form of four manuscripts. Persons interested in ob¬ 
taining copies of these manuscripts should write for 
further information to Josef G. Farkas and Diether 
Grossherr, Grunwalderstrasse 198c, Munic 9, Ger¬ 
many. 


WE NEED YOUR HELP! 

Because of the restricted circulation of this News¬ 
letter we are depending largely upon you for giving 
the forthcoming NAEB Convention the kind of 
publicity that will make for record attendance. 
We therefore urge you to help us spread the good 
word among your friends and staffs. You can 
do this by either word of mouth or by making 
this issue available to others. We certainly ap¬ 
preciate your help. 


NEW ORGANIZATIONS AIM: 
COMMERCIAL SUPPORT FOR ETV 

The founding of the Organization for National Sup¬ 
port of Educational Television (ONSET), has been 
announced by Edward L. Ryerson, president of the 
Chicago Television Assn, and former Inland Steel 
Co. chairman of the board, who will head the new 
organization. 

ONSET will seek to further ETV by developing 
programs and inviting industry to act as patron for 
these programs. Sherman H. Dryer of Sherman H. 
Dryer Productions, an ONSET director, assured that 
unlike commercial TV “sponsors,” ONSET “patrons” 
will excercise no influence over program content. 

According to Ryerson, ONSET will join forces 
with existing agencies and organizations in the ETV 
field. 

Other directors of the new organization are Robert 
L. Foote, attorney with Sidley Austin Burgess and 
Smith; Irvin B. Harris, chairman of the board of 
Science Research Associates; and John W. Taylor, 
executive director of the Chicago Educational Tele¬ 
vision Assn. 

TV TECHNICAL TIPS 

—Cecil S. Bidlack 

During the second week of September, I had the 
opportunity of visiting CBS Television City in Holly¬ 
wood and both its kinescope and videotape recording 
installations. Consequently, I can give you a brief 
first-hand report of my observations. 

CBS has five Ampex prototype videotape 
machines installed and in service. Since most of the 
West Coast television network programs are delay¬ 
ed, I had the opportunity of seeing VTR pictures in 
the control room and on the air. The picture quality 
is excellent although a light fine grain noise could be 
seen both in the control room and on my hotel room 
receiver. The amount of this noise varies with re¬ 
cording heads and with head life. However, the 
taped picture is a noticeable improvement over the 
kinescope recordings I saw in Los Angeles last 
October. 


10 


NEWSLETTER 




The problem of interchangeability has not yet 
been completely licked although progress is being 
made in the development of new recording heads. 
Lack of uniformity in different production runs of 
recording tape is still a problem although both head 
life and tape uniformity are being approved and 100 
passes of the tape and comparable head life are be¬ 
ing achieved. Due to the problem of interchangeabi¬ 
lity, when long delays of program material are en¬ 
countered, the head and tape must be stored together 
for playback or a kinescope recording made as a 
protection copy. The revolving head and guide mech¬ 
anism is changed as a unit. This can be accomplish¬ 
ed in fifteen minutes when everything clicks. 

A bulk erasing machine has been developed to 
erase videotape. The reel is placed on a spindle which 
revolves slowly as the reel of tape is moved slowly 
into and out of the field of a large degaussing coil. 
When the tape was erased by hand, no two operators 
secured uniformity of erasure. Now that the machine 
has been developed, uniformity is assured and no re¬ 
sidual magnetism is left on the tape. 

In the kinescope recording room nine or ten 
machines (I lost count) are installed, both 16 and 35 
mm. All recording is done double system. Mechanical 
shutters are used and sound tracks are recorded on 
quarter inch standard magnetic tape on Fairchild re¬ 
corders. Two optical sound on film recorders are also 
available. Since the output of the recorders is negative 
film, network playback is from the negative picture. 
The sound track is played back on a Fairchild re¬ 
corder which is synchronized with the picture. 

An interesting facet of the film operation is that 
iconoscope film chains are universally used for all 
monochrome film playback. Through a patching 
panel any projector and its associated camera chain 
can be patched to any control room so that complete 
control of the projector is from the studio on the air. 
At present color film is shown on flying spot scanners 
although 3-Vidicon color film cameras are being in¬ 
stalled since dense color film cannot be shown on 
the scanners. 35 mm. film is used exclusively, which 
give almost live film quality and excellent kinescope 
quality. 

***** 

Another network practice that, I’m sure, will be of 
interest, is the use of “protection” copies. ETV 
stations buy one kinescope recorder which is expect¬ 
ed to produce results 100% of the time. I was 
present in the CBS kinescope recording room when a 
program was being recorded. Four kinescope recorders 
(two 16 and two 35 mm.), two magnetic sound re¬ 


corders and an optical recorder were used. No doubt 
a videotape copy was being made too, but that facili¬ 
ty is located some distance away from the kine room. 
The same use of a “protection” copy is made on 
playback. I saw a videotape recording on the air 
backed up by a 35 mm. kinescope recording. They 
just don’t take a chance of losing a program on the 
air - it costs them money. 

Of course I realize that ETV stations don’t have 
the funds or the personnel which are necessary for 
this type of operation. However, it does point up the 
fact that 100% reliability is difficult to achieve unless 
some such procedure is followed. 

***** 

Another operating practice which ETV stations 
can, and which many of you I hope are following, is 
that of showing “ corners” on your image orthicons. 
If you’re using second-hand camera tubes, then I 
realize you’re limited because of previous scanning. 
But if you’re using new tubes, don’t be afraid to 
overscan them on the air. I was surprised to see “big, 
fat corners” showing on the live monitors which ob¬ 
viously had to be adjusted to show the entire raster. 
I was informed that this is standard operating 
procedure. 

By following such a procedure, you get increased 
operating life, increased resolution because you are 
using more of the target, and if deflection drifts, the 
video control operator is aware of it. Yet, I have 
visited stations where there was no monitor adjusted 
so that the entire raster could be seen and no corners 
could be seen on the camera viewfinders. Consequent¬ 
ly, no one knew how much they were underscanning 
the target. 

***** 

For these NAEB stations who have Magnecord 
PT6-A and PT6-J magnetic tape recorder combina¬ 
tions, factory modification information is now avail¬ 
able which will bring these machines to conformity 
with those having NARTB approved response. The 
changes are simple for those PT6-J amplifiers that in¬ 
corporate the 5881 output tubes and a 5879 input 
tube. We’ll be glad to supply Thermofax copies upon 
request; or you can get the original by writing to Mr. 
Hugh J. Daly, General Sales Manager, Magnecord, 
Inc., 1101 South Kilbourn Ave., Chicago 24, Illinois. 
The schematic is on 8V2 x 11 paper which makes 
some component values a bit hard to read on our 
copy. Necessary modifications for the PT 63-J and PT 
6-BN will be made available later. 

***** 

A search through the files of these columns fails 
to disclose mention of an article in the SMPTE 


OCTOBER, 1957 


11 




Journal for February 1955, “A Short History of 
Television Recording” by Albert Abramson. It con¬ 
tains an excellent bibliography on television recording. 
On writing to Mr. Abramson for permission to re¬ 
print his article, we discovered that the material it 
contains is taken from his Electronic Motion Pic¬ 
tures, published late in 1955 by the University of 
California Press. We suggest this book as recom¬ 
mended reading for any television engineer, for it is 
really a history of the television camera and con¬ 
tains a very complete bibliography on the develop¬ 
ment of television equipment and processes. 

We had the opportunity of meeting Mr. Abramson 
who is employed by CBS-Television in Hollywood. 
He graciously conducted Merlyn Rawson and me on 
a very complete tour of the CBS Television facilities. 
***** 

“Is Portable Test Equipment Portable?” is the 
title of a short article in September 1957 Electronic 
Industries and Tele-Tech. It’s a summary of a cur¬ 
rent test equipment study being conducted at the 
U.S. Navy Electronics Laboratory in San Diego. The 
military services have found that technicians fre¬ 
quently will not use certain items of test equipment 
simply because they are too large and bulky to carry 
easily. 


The factors of weight, width, height and length 
were investigated. On the basis of this investigation, 
the maximum acceptable dimensions have been set 
at 8 inches wide, 18 inches by 18 inches long with a 
maximum acceptable weight of 14 pounds. It’s good 
to know someone is making a study to determine what 
portable really means. Maybe this study will help 
break down the usual criterion of portability - “it 
has handles.” 

Much has been done in recent years to improve 
the design of radio and television equipment for 
field use. We can remember the old radio days when 
amplifiers, mixers and volume indicator meters were 
built as units on iron panels with audio transformers 
encased in iron cases and then packaged in oak cases 
an inch thick. Those too, were the days of battery 
operated amplifiers where you lugged a 6-volt A 
battery and 180 volts of B battery, also in a sturdy 
oak case, to the top of the stadium. 

The present-day engineer can carry his transis¬ 
torized amplifier and the rest of his equipment in a 
camera gadget bag or briefcase, ride to the heated 
press box in an elevator, plug the amplifier into the 
AC line, attach the broadcast line and he’s ready to 
check in on the business phone in the booth. “Good 
old days? Phooey.” 



See how we have grown. The persons in this photo constitute most of the attendants of an NAEB Convention held at Purdue about 1941- 
42. Those whom we could identify are: {front row left to right) 4, Blanche Young; 5, William Boutwell; 6, Clarence Dammon; (back row 
from left) I. T. R. Johnston; 4, Joseph Wright; and 6 Dean W. A. Knapp. Please write us if you can make further identifications. 


12 


NEWSLETTER 









Scanned from the National Association of Educational Broadcasters Records 
at the Wisconsin Historical Society as part of 
"Unlocking the Airwaves: Revitalizing an Early Public and Educational Radio Collection." 


'oiTu> c KTwe 
\\KWAVEs 


A collaboration among the Maryland Institute for Technology in the Humanities, 
University of Wisconsin-Madison Department of Communication Arts, 
and Wisconsin Historical Society. 

Supported by a Humanities Collections and Reference Resources grant from 
the National Endowment for the Humanities 


I I T I—I MARYLAND INSTITUTE for 

I TECHNOLOGY in the HUMANITIES 



UNIVERSITY OF 

MARYLAND 



WISCONSIN 

HISTORICAL 

SOCIETY 





WISCONSIN 




NATIONAL ENDOWMENT FOR THE 


Humanities 


views, findings, conclusions, or recommendations expressed in this publication/collection do not necessarily reflect those of the 

National Endowment for the Humanities.